TikTok hooks for product videos

This is [product]. It [what it visibly does].

First frame: the finished result already on screen.

Use when: the result needs no explanation.

Wait for the moment it [what it visibly does].

First frame: one second before it happens.

Use when: the moment itself is satisfying to watch.

I didn't think [product] would actually work. It [what it visibly does].

First frame: the product mid-use, your reaction in the voice.

Use when: it is your honest first reaction.

If you're one of the [who it's for] who says “[their problem]”, this is for you.

First frame: the problem happening.

Use when: the audience is specific enough to recognise itself.

“[their problem].” Sound familiar?

First frame: re-create the problem in one shot.

Use when: the problem is common and visual.

Do you still [what they do now]? There's an easier way.

First frame: someone doing it the old way.

Use when: you show the easier way straight after.

I used to [what they do now]. Now [product] [what it visibly does].

First frame: the old way; cut to the new way on “Now”.

Use when: both can be filmed from the same angle.

Same job, two ways: [what they do now], or [product].

First frame: split screen.

Use when: the difference shows without narration.

You don't have to [what they do now] anymore.

First frame: the old way in close-up.

Use when: the alternative appears within five seconds.

POV: you're one of the [who it's for] and you just found [product].

First frame: first-person angle, product entering the frame.

Use when: the audience label is something people identify with.

Three things [product] does that I didn't expect.

First frame: all three results laid out together.

Use when: you can show all three in the video.

I used [product] every day for a week. Here's what happened.

First frame: day-one footage.

Use when: you really did, and kept the footage.

Is [product] worth it for [who it's for]? My honest take.

First frame: product in hand, box or price visible.

Use when: you will give a real answer and the reason.

You asked if it really [what it visibly does]. Here's the proof.

First frame: the viewer's comment on screen, then the product.

Use when: a real viewer asked it.

Who [product] is for, and who should skip it.

First frame: the product with “for / not for” on screen.

Use when: you will actually say who should skip it.

I made [product] because [their problem].

First frame: you holding the product where it is made.

Use when: you are the maker.

We're a small brand. Here's how [product] gets made.

First frame: a real production or packing step.

Use when: you can film the real process.

The question we get most about [product].

First frame: the question as on-screen text.

Use when: it really is the most common question.

Things nobody tells you before buying [product].

First frame: the product next to its packaging.

Use when: the list includes at least one honest downside.

Packing orders of [product]: here's what goes in the box.

First frame: hands packing a real order.

Use when: you really are packing orders.